{"id":54081,"date":"2020-10-16T00:00:00","date_gmt":"2020-10-15T22:00:00","guid":{"rendered":"https:\/\/709mediaroom.com\/54081\/"},"modified":"2025-05-02T22:08:05","modified_gmt":"2025-05-02T20:08:05","slug":"54081","status":"publish","type":"post","link":"https:\/\/709mediaroom.com\/en\/54081\/","title":{"rendered":""},"content":{"rendered":"<p><a href=\"http:\/\/709mediaroom.com\/wp-content\/uploads\/2021\/05\/zeiss-objetivo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19171 size-full\" src=\"http:\/\/709mediaroom.com\/wp-content\/uploads\/2021\/05\/zeiss-objetivo.jpg\" alt=\"\" width=\"500\" height=\"350\"><\/a><\/p>\n<p>Zeiss&#8217; new range of 13 Supreme Primes was launched earlier this year and has been getting a lot of buzz ever since. Comprising focal lengths ranging from 15mm to 200mm that will be released in waves through 2020, probably your first thought upon seeing the company&#8217;s Luke Tait handling the \u20ac15,000 100mm lens that will ship early this year on the market. The IBC showfloor will be &#8220;Don&#8217;t drop it!&#8221;  <\/p>\n<p>&#8220;It&#8217;s not a cheap lens, but I think we&#8217;ve found a sweet spot in the market for this size, weight, speed and sharpness,&#8221; says Tait.<\/p>\n<p>Take a look below to see what he means. Oh, and as an aside, Tait hasn&#8217;t even seen his own samples: they came straight from the factory and went straight to set. Demand is already high &#8230;  <\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zeiss&#8217; new range of 13 Supreme Primes was launched earlier this year and has been getting a lot of buzz ever since. Comprising focal lengths ranging from 15mm to 200mm that will be released in waves through 2020, probably your first thought upon seeing the company&#8217;s Luke Tait handling the \u20ac15,000 100mm lens that will [&#8230;]\n","protected":false},"author":6072,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54081","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>- 709 Media Room<\/title>\n<meta name=\"description\" content=\"DJI launches its two new gimbals models of the Ronin erie, the DJI RS 2 and RSC 2 with new stabilization algorithm and more recording possibilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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