{"id":57466,"date":"2012-03-09T00:00:00","date_gmt":"2012-03-08T23:00:00","guid":{"rendered":"https:\/\/709mediaroom.com\/mercedes-presents-the-invisible-car-in-its-advertising\/"},"modified":"2025-05-05T19:34:21","modified_gmt":"2025-05-05T17:34:21","slug":"mercedes-presents-the-invisible-car-in-its-advertising","status":"publish","type":"post","link":"https:\/\/709mediaroom.com\/en\/mercedes-presents-the-invisible-car-in-its-advertising\/","title":{"rendered":"Mercedes presents the invisible car in its advertising"},"content":{"rendered":"<p>As part of the marketing of the new Mercedes F-Cell, the German brand has presented an advertising campaign showing an &#8220;invisible&#8221; car. The car is covered with LEDs that show in real time what a Canon camera attached to the car records (of course, the trick works only on one side of the vehicle). <\/p>\n<p>Here you can see the ad:<\/p>\n<div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_17576\"  width=\"1020\" height=\"574\"  data-origwidth=\"1020\" data-origheight=\"574\" src=\"https:\/\/www.youtube.com\/embed\/ZIGzpi9lCck?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Of course, it must be recognized that BMW has done this before and much better as can be seen in this other video:<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=3qwEw1Dn9II\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2514\" title=\"Screen shot 2012-03-07 at 14.44.24\" src=\"http:\/\/709mediaroom.com\/wp-content\/uploads\/2021\/05\/Screen-shot-2012-03-07-at-14.44.24.png\" alt=\"\" width=\"466\" height=\"282\"><\/a><\/p>\n<p>And while we are on this great movie I leave you one of my favorite chase sequences, enjoy it and have a good weekend!<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=smvR7ocyNkM\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2515\" title=\"Screen shot 2012-03-07 at 14.44.58\" src=\"http:\/\/709mediaroom.com\/wp-content\/uploads\/2021\/05\/Screen-shot-2012-03-07-at-14.44.58.png\" alt=\"\" width=\"471\" height=\"288\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the marketing of the new Mercedes F-Cell, the German brand has presented an advertising campaign showing an &#8220;invisible&#8221; car. The car is covered with LEDs that show in real time what a Canon camera attached to the car records (of course, the trick works only on one side of the vehicle). Here [&#8230;]\n","protected":false},"author":7,"featured_media":48876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6852,6853,6854,8606,8117,12275,6891],"class_list":["post-57466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-709-media-room-en","tag-709-mediaroom-en","tag-709mediaroom-en","tag-advertising","tag-effects-en","tag-mercedes-en","tag-video-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes presents the invisible car in its advertising - 709 Media Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/709mediaroom.com\/en\/mercedes-presents-the-invisible-car-in-its-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes presents the invisible car in its advertising - 709 Media Room\" \/>\n<meta property=\"og:description\" content=\"As part of the marketing of the new Mercedes F-Cell, the German brand has presented an advertising campaign showing an &#8220;invisible&#8221; car. The car is covered with LEDs that show in real time what a Canon camera attached to the car records (of course, the trick works only on one side of the vehicle). Here [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/709mediaroom.com\/en\/mercedes-presents-the-invisible-car-in-its-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"709 Media Room\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/709mediaroom\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-08T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T17:34:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/709mediaroom.com\/wp-content\/uploads\/2021\/03\/mercedes-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1401\" \/>\n\t<meta property=\"og:image:height\" content=\"921\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luis Ochoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@709mediaroom\" \/>\n<meta name=\"twitter:site\" content=\"@709mediaroom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luis Ochoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/709mediaroom.com\\\/en\\\/mercedes-presents-the-invisible-car-in-its-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/709mediaroom.com\\\/en\\\/mercedes-presents-the-invisible-car-in-its-advertising\\\/\"},\"author\":{\"name\":\"Luis Ochoa\",\"@id\":\"https:\\\/\\\/709mediaroom.com\\\/en\\\/#\\\/schema\\\/person\\\/42f3d59bf647374bda80083d06ba708c\"},\"headline\":\"Mercedes presents the invisible car in its advertising\",\"datePublished\":\"2012-03-08T23:00:00+00:00\",\"dateModified\":\"2025-05-05T17:34:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/709mediaroom.com\\\/en\\\/mercedes-presents-the-invisible-car-in-its-advertising\\\/\"},\"wordCount\":128,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/709mediaroom.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/709mediaroom.com\\\/en\\\/mercedes-presents-the-invisible-car-in-its-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/709mediaroom.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/mercedes-logo.jpg\",\"keywords\":[\"709 Media Room\",\"709 Mediaroom\",\"709mediaroom\",\"advertising\",\"effects\",\"mercedes\",\"Video\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/709mediaroom.com\\\/en\\\/mercedes-presents-the-invisible-car-in-its-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/709mediaroom.com\\\/en\\\/mercedes-presents-the-invisible-car-in-its-advertising\\\/\",\"url\":\"https:\\\/\\\/709mediaroom.com\\\/en\\\/mercedes-presents-the-invisible-car-in-its-advertising\\\/\",\"name\":\"Mercedes presents the invisible car in its advertising - 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