Another way of advertising

The advertising company Atomic Advertising has taken advantage of the development of audiovisual techniques to make a promotion of Marlboro in Moscow; they have done it based on 3D mapping. Thanks to Raduga Design, Russian company in charge of the design and creation of the effect, they have managed to redesign an Audi through projections that generated different models of the car.

Here you can see part of the preparation and the impressive result. Even the video with the multiscreen and time lapse is pretty cool. Have a nice weekend!