Avid has come on strong at IBC, finally announcing an upgrade that allows 4K material to be acquired, managed, edited and delivered natively and efficiently, even when working in the cloud.
The company has seen that the demand for 4K content continues to increase, so they have decided to provide their users with the ability to work with 4K formats natively and (as announced) in real time. In this way, Avid Media Composer becomes an editing system capable of dealing with SD, HD, High Resolution and even tape formats.
Thanks to the “Avid Resolution Independence” architecture, you can now edit more completely and flexibly within workflows of any resolution.
These are the advantages that 4K support will bring:
- Automate transcoding and media movement processes throughout the production environment.
- Display 2K or 4K media in real time, in its native resolution on a client monitor using third-party hardware I/O.
- Deliver high-resolution masters directly from Media Composer, without having to go through other finishing tools.
Avid DNxHR
In addition, Avid has introduced its new DNxHR codec, which will enable high-resolution tasks to be performed within HD infrastructures. Editors will be able to easily scale files from proxies to master resolutions.
At the moment this is all we know, so we will have to wait for the release of the update and the new codec (planned for the end of the year) to know more data.