When we want to create a title with Avid there are two ways to do it; one is with Tittle Tool and the other is with Avid Marquee, a more complete titling tool but at the same time more complex to handle.
This tutorial on Avid Marquee explains how to create fixed titles, modifying values such as font, letter spacing or rotation on the axes; and also how to do it when we have to animate a title by giving it a path, guiding it around a figure or even making a second animation on a part of the text.
I hope it serves as an introduction. Have a nice weekend!