New Virtual Production from Sony

The Sony company presents a very new idea within the marketing of its brand. Sony launches Virtual Production.

Sony’s Virtual Production promises a platform in which live content is shared with other users. They add that on the platform content can be shared anywhere, anytime, any channel. Sony indicates that the content must always be in high quality. And you only pay for what you need when you need it without the need for new infrastructure and setup costs and with the availability of flexible subscriptions.

Virtual Production

Virtual Production is an on-demand cloud production service that provides a complete set of production tools for professional multi-platform simulcasting, only when you need it.

There are no infrastructure requirements, no capital investment, not even the need to download software.
Its unique QoS technology dramatically improves the clarity that is possible on a single, affordable 3G / 4G / LTE cellular channel or wireless LAN, giving you better images, without the glitches and dropped frames typical of broadcast solutions, even given real-world network limitations.