TEACHER: Marco Odasso
DURATION: 24 hours
PRICE: Consult us (maximum 8 seats) Applicable these discounts
WHEN: Consult next call for proposals
WHERE: Ondas Formacion COURSE CODE: In next call for applications
AIMED AT: Aimed at audiovisual producers, short filmmakers, documentary filmmakers and all those professionals who intend to use Social Media as a tool to promote their content.
METHODOLOGY: It is a theoretical and practical course in which the student will learn how to use Social Media to promote audiovisual content online. The practical part will be developed with a real case per student, since each of them will have to propose their own project to promote.
IMPORTANT: The student will have to provide his/her own project on which to develop the practical work during the course.
PROGRAM:
Introduction to Social Media
What is Social Media?
From 1.0 to 2.0
User-generated content
Information sharing
Communities
Typology, characteristics and opportunities
Social Networks
Blogs
Microblogs
Wikis
Platforms
Information aggregators
Etc.
2. The producer and the Internet
Building a brand on the Internet
Company’s social profile
Visibility and reputation
Comparative analysis
3. Create community
Around the brand (producer)
Around the product (content)
4. Community Management
The listening phase
Conversation with the community
Online communication plan
Profile creation and interaction
5. Video platforms
Platforms
Viralization of content
Professional or promotional use
6. Crowdfunding
Objectives
a. Funding
b. Marketing and communication
Success stories
7. Analysis of online campaigns
Online marketing plan for productions that have been released on the big screen.
You can download the documentation for the course here.
