TEACHER: Marco Odasso
DURATION: 12 hours
AIMED AT: A imed at audiovisual producers, marketing professionals, distributors, short filmmakers, documentary filmmakers and all those professionals who intend to use Social Media as a tool to promote their content.
PRICE: Consult Applicable these discounts (in this case, it will be considered as a friendly promotion if two students share a project to be developed during the workshop.
WHEN: Consult next call for proposals
WHERE: Ondas Formacion COURSE CODE: In next call for applications
You can download the documentation for the course here.
METHODOLOGY: It is a theoretical and practical course in which the student will learn how to use Social Media to promote audiovisual content online. The practical part will be developed with a real case per student, since each of them will have to propose their own project to promote.
PROGRAM:
Introduction to Social Media
What is Social Media?
From 1.0 to 2.0
User-generated content
Sharing information
Communities
Typology, characteristics and opportunities
Social Networks
Blogs
Microblogs
Wikis
Platforms
Information aggregators
Etc.
2. The producer and the Internet
Building a brand on the Internet
Company’s social profile
Visibility and reputation
Comparative analysis
3. Create community
Around the brand (producer)
Around the product (content)
4. Community Management
The listening phase
Conversation with the community
Online communication plan
Creating profiles and interaction
5. Work tools
Organization of information
Follow-up tools
Monitoring
Reports
